Market Insights
Understand Your TAM for Strategic Sales Growth in the Public-Sector Market
When navigating the state and local government and education sectors, understanding your target market and where the opportunity lies can help you better align resources and position ... Read More
The State of Higher Education: Insights from Leading CIOs
Higher education institutions across the United States face numerous challenges and opportunities in the rapidly evolving technological landscape. A recent webinar with Chief Information Officers (CIOs) and ... Read More
The Truth about “Research”
The state and local government and education market is complex and for vendors, there is no shortage of information. They have a wealth of data at their ... Read More
Summer Must-Reads and Cybersecurity Updates
It is officially summer! With longer, warmer days I hope that you all find plenty of time to relax, recharge and refocus. For me, the summer means ... Read More
Tech Trends and AI Developments
Hello there! The weather’s getting warmer, and the kids (and teachers) are eager for school to let out for summer … but the gov tech market ... Read More
Creating Content that Sparks Interest and Drives Engagement with SLED
In a recent webinar hosted by Dustin Haisler, President of e.Republic, Jeana Bigham, Executive Director of Content Studio, and Becki Johnson, Director of Operations for Content Studio, ... Read More
North Dakota’s Key Strategic IT Priorities for 2024 and Beyond
North Dakota's state government IT spending is projected to reach $250 million in 2024, a 5% increase from 2023. The gov tech market in North Dakota is ... Read More
Five Reasons Content Matters When Marketing to the Public Sector
In today’s digital landscape, content marketing has become an essential tool for public sector organizations to establish trust, credibility and meaningful relationships with key decision-makers. Here’s what ... Read More
Enhancing Data Value and Cybersecurity in Hawaii
In a recent webinar hosted by Senior Vice President (SVP), Phil Bertolini, Hawaii’s Chief Data Officer (CDO) Rebecca Cai and Chief Information Security Officer (CISO) Vince ... Read More
North Carolina State CIO Shares IT Priorities
Last week, our SVP Phil Bertolini sat down with NC State CIO James Weaver during a 30-minute virtual chat. (See video below). Weaver shared insights into what's ... Read More
The Real Challenges Facing Higher Education Institutions: Insights from CIOs
Brian Cohen, Vice President of the Center for Digital Education, led a panel discussion with three higher education CIOs. Their shared experiences shed light on daily challenges ... Read More
Addressing Higher Education Technology Challenges: A Conversation with Ron Bergmann
During a recent conversation, Brian Cohen, Vice President for the Center for Digital Education, and Ron Bergmann, former Vice President of Information Technology and CIO at ... Read More
Unlocking Public Safety’s Future with Curtis Wood: Challenges, Trends and Advice for Industry
In a recent conversation between Teri Takai, Senior Vice President for the Center for Digital Government and Curtis Wood, former CIO for the Commonwealth of Massachusetts, ... Read More
Navigating the Public-Sector Transportation Landscape: A Conversation with Gloria Salazar
In a recent conversation between Teri Takai, Senior Vice President for the Center for Digital Government, and Gloria Salazar, former CEO of the San Joaquin Regional ... Read More
The Power of Relationships in Selling to State and Local Government and Education
In the world of business-to-government (B2G) and business-to-education (B2E) sales, relationships hold the key to success. Regardless of the goods or services your company offers, cultivating ... Read More
Content is (Still) King When Selling to the Public Sector
Content marketing is an effective strategy for businesses seeking to influence decision-makers in government, especially in the state and local sectors. Technology companies, in particular, can ... Read More
Effective Lead Generation Strategies for State and Local Government
Lead generation in the state and local government sector requires strategic approaches tailored to the unique characteristics of this market. Here are 10 actionable tips for ... Read More
Harnessing the Power of ChatGPT for Digital Marketing Campaigns
In this Q&A, Zach Presnall, Director of Digital Marketing, and Dustin Haisler, Chief Strategy & Innovation Officer, discuss the potential of ChatGPT for marketers, focusing on its ... Read More
Ed Tech Update
Hi, Brian Cohen here, Vice President for the Center for Digital Education. You know you live in New York when it’s 22 degrees on Monday and 60 ... Read More
e.Republic Joins Forces with Leeds Equity Partners
e.Republic, a California-based media, research, data, and events company focused exclusively on supporting public-sector innovation across state and local government and education, today announced that Leeds Equity ... Read More
B2G Lead Generation: A Q&A with Our Marketing Experts
Dustin Haisler, Chief Innovation Officer of e.Republic, sat down with e.Republic's marketing experts — Erin Molina, Creative Director of Marketing and Zach Presnall, Director of Digital Marketing ... Read More
The Anatomy of a State & Local Government Purchasing Decision
By Dustin Haisler, Chief Strategy Officer & Chief Innovation Officer, e.Republic Often people come to me and want to architect a campaign to target solely the Chief Information ... Read More
State & Local Public-Sector Tech Leadership Changes
NEW STATE CIOs: Bill Vajda (WY); Robert Osmond (VA); Liana Bailey-Crimmins (CA); Greg Hoffman -interim (ND); Patti Chapman -acting (PA); Shawn Nailor -interim (VT); Brian Tardiff -interim ... Read More
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