SLED Go-to-Market Platform
Events
We connect public-sector buyers and technology providers at over 100 curated events per year in all major markets.
Demand Generation
We facilitate lead-gen programs that drive sales conversions.
Market Intelligence & Networks
We offer solutions that provide tech providers exclusive access to critical data, intelligence and sales training.
Content Studio
We provide custom content to build brand reputation, authority and reach with our public-sector audience.
customer engagement
We connect public-sector buyers and technology providers at over 100 live events per year in most state capitals and leading U.S. cities.
performance marketing
We facilitate lead-gen programs that drive sales conversions.
insights & intelligence
We provide tech companies with exclusive access to research, critical data, intelligence and sales training through subscription and membership services.
brand to demand
We provide custom content to build brand reputation, authority and reach with our public-sector audience.
Events
We produce over 100 in-person events across the country each year. These market-leading events give you an opportunity to build relationships with government leaders, learn about their top technology priorities and share your solutions.
Market Intelligence
We provide sales and marketing professionals with the research and sales enablement tools necessary to accelerate success in the market. Critical, actionable data and insights – delivered as a service.
Content
We create content that directly resonates with government leaders and will manage your project from development to finished product. We will deliver your message to your targeted government audience — educating customers about the benefits of your solutions. Great content marketing informs, inspires and motivates a buyer to engage.
Advertising
We offer print and online opportunities to deliver your message to our highly-engaged state and local government and education audiences. We know their unique challenges and will help get your solutions in front of them.
Training
We offer robust training to help increase your government and education sales. Learn from our experienced state and local government market experts and former public-sector practitioners through a variety of free and paid courses including our “10 Laws of Government Sales and Marketing” and “Mastering the State and Local Government Market.”
Lead Gen
We develop qualified leads through multiple channels (live events, custom media, webinars and more) targeting specific audience demographics (eg. job title, job level or geography). Our lead development programs will take you beyond simple “lead gen” to sales conversion. We never buy lists for our clients.
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